Ranger Motors – Rebranding

Ranger Motors is a family owned and operated used car dealership that provides customers with a complete automotive experience at competitive prices.

Goal: After 15 years in Austin’s automotive industry, Ranger Motors rebranded in order to prepare for expected growth in the Austin community, increase sales through the use of digital means and online advertising, appeal to wider audiences and increase attention on online platforms and the digital space to further maintain and increase relevancy.

My contribution:

  • Supported team’s rebranding efforts through the design of new logo and company materials, including outreach materials, templates, business cards and signage, and brand identity guidelines.
  • Assisted with the redesign and content creation for Ranger Motors’ website and supporting online outlets to help enhance SEO and relevancy





final - proposed logo - ranger motors-03





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