GOAL: Raise awareness of hunger through non-traditional media; Encourage and increase faith based engagement among Episcopal schools and churches of the Austin convocation; Fully execute two email campaigns: one geared towards Episcopal schools and churches and one targeting volunteers and donors
RESULTS: Provided Thanksgiving trimmings and information about El Buen’s programs to 1,025 families, serving 5,000 household members; Engaged more than 500 volunteers from the Episcopal schools and churches; Garnered $54,300 of in-kind publicity across different media outlets
CONTRIBUTION: Conceptualized and designed bilingual Hands for Hope logo; Designed graphics for and assisted with the execution of El Buen’s turkey feather drive to raise funds for the purchase of 1,000 turkeys; Designed creative fundraiser updates to engage recent and future donors, volunteers and other stakeholders
