GOAL: Increase awareness of health and healthy living programs and services by 100 percent from 2013- 2014, measuring awareness through the number of attendees at our annual health fair, Viva La Salud
RESULTS: Awareness level increased by 18.63% in all media platforms from 2013 to 2014; 400 attendees at El Buen’s annual health fair, Viva La Salud; Media relations campaign resulted in $29,215 of in-kind publicity
Contribution: Designed graphics that incorporated both physical and mental health components to portray El Buen Samaritano’s approach to holistic health; Designed graphics addressing the services El Buen provides and which promoted health and well being to drive audiences to get the health attention they need
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